Knowledge is Power.
We don’t just perform treatments—we teach you why they work
Our mission is to deliver lasting skin health—not temporary surface improvements—so you can make confident skincare decisions that truly improve your skin.
Oana Iacob
Founder & Senior Esthetician
Pure Joi Skin
My passion has always been understanding how skin truly works—from ingredients and the skin barrier to the science behind healthy, lasting results.
That knowledge became the foundation of every treatment I provide today. Every client should leave not only with healthier- looking skin, but with the knowledge and confidence to care for it long after their appointment.
With over “20 years of experience”, I created Pure Joi Skin to combine clinical expertise, personalized care, and education—'“helping every client achieve healthier skin through personalized, evidence-based care.”